In India 2000 new women are diagnosed with breast cancer evert day and 200 are diagnosed at later stages. In 2017, India had the highest mortality rates globally for breast cancer. Working towards our aim to contribute in lowering the mortality rate arising out of breast cancer in India, we conduct breast cancer awareness talks and events.
These talks are conducted free of charge across corporate, schools, factories, residential societies, schools, slum area. Some of the places where we have conducted awareness talks are LinkedIn, IIM Indore, SAP, Dr. B.R. Ambedkar University, Genpact, Hyatt Place, Indraprastha University, Bravura Solutions, Avery Dennison, DPS Rohini, Taj Vivanta Dwarka, GfK, CADEM, Pathways School, M3M, Aaron NGO, Columbia Foundation School, Apeejay School of Management, Ex2 India, Fortune Institute, Gudi Exports, MERI, Oerlikon Drive Systems, Sara Salon, Bravura Solutions, Beverly Park Apartments, WTC Noida, Disha Vocational Training Centre, M3M.
We also conduct breast cancer awareness events for general public. Some of these events include 10 day awareness drive with DMRC through which we reached out to 12,000+ commenters; 2 day awareness program ‘Fifteen Frames of Courage at Select City Walk (Saket) through which we reached out to more than 500 people; Awareness program at DLF Cyber hub (Gurgaon) that had 140 volunteers who formed a human chain with placards that had survival stories & breast cancer information, followed by awareness session and fashion show by cancer champions.
We conduct cancer screening camps for men and women from lower income groups. These screenings are free of charge. Types of screenings covered are ENT, gynaecological and breast screenings. We also provide discounted vouchers for screenings and investigation to middle and higher income groups.
Some of the places where we have organized camps are Dr. B.R. Ambedkar University (for support staff), Disha Vocational Center, Guddi Exports, Oerlikon Drive Systems.
Community section on the Home Page of the website is an endeavour to connect breast cancer warriors and caregivers PAN India.
We also manage a support group ‘Happiness Surrounds Us’ that currently has 120+ cancer warriors. Members provide each other with positive outlook, faith and strength to manage the phases of diagnosis, treatment and post treatment successfully and happily. Most of the members in the group are in younger age bracket. This helps resolve queries of females in the age group of 30s to 50s as their problems are usually different from those in higher age bracket.
We also provide counselling on phone and through individual meetings
In addition, we also organize support seminars for breast cancer warriors that are relevant to actual concerns and issues that people go through on this journey. Topics cover topics such as positive living, reconstruction, immunotherapy, fertility etc. For positive living our Chiefguest is Brahma Kumari Sister Shivani and for other topics we have eminent doctors and experts from the fraternity.
In our endeavour to provide support to the economically weaker section of the society, we grant financial support for treatment and diagnostic investigation to patients. We also specifically take up cases of patients who are Her2+ as no hospital provides this targeted treatment free of charge.
We have supported many patients from lower income group across All India Institute of Medical Sciences, Rajiv Gandhi Cancer Institute & Research Centre, Max Superspeciality Hospital (Shalimar Bagh), Medanta Medicity, GTB amongst others.
Most of the breast cancer patients have to undergo surgery and many patients loose one breast or in some cases both as a part of treatment. The news of cancer diagnosis is devastating in itself and then to live with a distorted body shape is a life-long adjustment. The treatment also leads to hair loss which unfortunately makes the cancer journey even more painful.
We distribute free of cost SAATHI Kits to breast cancer patients from lower income group referred directly to us by hospitals/doctors.. SAATHI Kit is an attempt to make this adjustment easier, and to try to bring a smile on the beautiful faces under-going breast cancer treatment.
We are working with All India Institute of Medical Sciences, Rajiv Gandhi Cancer Institute and Research Center, Dharamshilla Naryayna Superspeciality Hospital and Max Superspeciality Hospital (Shalimar Bagh) for distribution of kits.
The kit has 4 items:
1. Weighted prosthesis (artificial breast)
2. Mastectomy bra - 2 (special bra with a pocket to keep the prosthesis)
3. Head scarf
4. Earrings (to make them feel special)
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